IOS APP 2021

House to Home is a design platform created to help people decorate their new home/apartment.

The items on House to Home range from $10-$50 and include items such as prints, posters, framed photos, lighting and small accessories.

Defining the User,

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To begin the design process, from generated user research I asked the question:


   How might we?...

  • Create a platform that is budget conscious

  • Create a platform that helps users narrow their search

  • Create a platform based upon users’ unique preferences

  • Help a user find products given a time constraint. 

The User Map,


Chelsea just moved to NYC and is seeking to find cute decor for her new apartment on a budget.


Chelsea's Goal?:


Find cute “Beach vibe” items under $250 for a  new NYC apartment, that are stylish and fit into a small space. 

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Navigating the competition,

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Design home app is a designer’s dream game. Users start off with a space to decorate and a budget. Decorative pieces are placed in a room with a theme challenge. Users can then vote for their favorite room decorator. This app could give anyone great ideas for finding products based upon a look and feel. Pros- extremely inspiring, lots of unique options. Can see how an object looks spatially in a three dimensional setting. Cons- it's a game. The objects do have brand names but as a new user, I am not certain I can make real life purchases through the app.

Spotify is another great example of understanding the importance of personalization.

While this is not a decor app, Spotify does an amazing job of categorizing music by user’s preferences. Users can find tunes by mood,personal likes, and genre. The design is organized with good color layout and clear typography.

The primary activity is selecting decorative items based upon the user’s preferences.

Below are examples of how this could be accomplished. 

Bringing the concept to life,

Pinterest is the type of app users go to for inspiration.

It is very good at categorizing based upon the user's personal preferences. In the above photos I showcased how you can discover decor by clicking home decor on the main page. The third photo shows a “Tropical Vibe” decor piece, and other items similar to it. Pros- great for inspo! Cons- these photos are from all over the web. Sometimes you find a product you like, but it is no longer available- which can make your search more frustrating knowing it did exist - but is no longer available! 

Day 3: Panel Story Board

Day 3: Panel Story Board

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Stage 1 of Prototypes:

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And first round of User Testing,

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From user research an interviewee mentioned she wished she could afford an interior designer. So why not have your own design guru on House to Home?


From our first screen the user can select a designer based upon their style preference. Second page- the stylist finds out what you want to style, your budget, and color preferences. The third screen shows a selection of items and a brain storm sheet. Your design guru tells you how much the collective total will be in the brainstorm sheet. Maybe another page you can upload your room to see the pngs in place and if you like go to your checkout. 

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The story board expands upon day 2’s sketches. 

First page is the startup that directs new and previous users. Next is “pick your design guru” This one shows Shelly who focuses on modern designed products. From there select your preferences and budget.

Click “Lets Go! to start. 


Page 4 shows Shelly’s brainstorm for your space. The items in the brainstorm are adjusted based upon your budget. You can randomly adjust the selection with the top right button, or manually pick and choose items you like from the bottom slide.


Page 5 takes your selection a step further. Here you can take a real photo of your room ( or a 3d model of a space provided in the app to visually see the items. You can save the items, or discard them. Saving appears in your favorite section on the next page. It also tells if the item is still available or sold out. The next page shows the shopping cart procedure (which is standard on most shopping apps). 

With 5 users participating, feedback from the first round of testing was relativity positive. All users were highly receptive to the first interaction of picking their design guru. 


Areas of improvement were brought up in the brainstorm aheet. The users understood the overall concept, but it was noted that the refresh button would be easier to comprehend if the refresh button was changed. Since the guru i making suggetions based upon user's initial picks a revised version of House to Home now has  a magic wand button and a waitlist section for items that are currently sold out to get users interested in revisiting again.

To interact more check out the link below,