IOS APP 2021
House to Home
is a design platform created to help people decorate their new home/apartment.
The items on House to Home range from $10-$50 and include items such as prints, posters, framed photos, lighting and small accessories.
Defining the User
To begin the design process, from generated user research we asked the question,
Create a platform that is budget conscious.
Create a platform that helps users narrow their search.
Create a platform based upon users’ unique preferences.
Help a user find products given a time constraint.
How might we?
Creating a User Map
Her Goal? = Find cute “Beach Vibe” items under $250 for a new NYC apartment, that are stylish and fit into a small space.
Chelsea just moved to New York city and is seeking to find cute decor for her new apartment on a budget.
This user map was created to help define the MVP (minimum viable product) for House to Home.
Navigating the competition
Below are examples of apps whom we compared with the 10 usability heuristics of good design.
Bringing the concept to life
The primary activity is selecting decorative items based upon the user’s preferences.
Below are examples of how this could be accomplished.
Day 3: Panel Story Board
Day 3: Panel Story Board
Stage 1 of Prototypes:
Designing the concept in Sketch
First round of User Testing
From user research,
an interviewee mentioned she wished she could afford an interior designer. So why not have your own design guru on House to Home?
From our first screen the user can select a designer based upon their style preference.
Second page- the stylist finds out what you want to style, your budget, and color preferences.
The third screen shows a selection of items and a brain storm sheet.
Your design guru tells you how much the collective total will be in the brainstorm sheet. Maybe another page you can upload your room to see the pngs in place and if you like go to
The story board expands upon day 2’s sketches.
First page is the startup that directs new and previous users. Next is “pick your design guru” This one shows Shelly who focuses on modern designed products. From there select your preferences and budget.
Click “Lets Go! to start.
Page 4 shows Shelly’s brainstorm for your space. The items in the brainstorm are adjusted based upon your budget. You can randomly adjust the selection with the top right button, or manually pick and choose items you like from the bottom slide.
Page 5 takes your selection a step further. Here you can take a real photo of your room ( or a 3d model of a space provided in the app to visually see the items. You can save the items, or discard them. Saving appears in your favorite section on the next page. It also tells if the item is still available or sold out. The next page shows the shopping cart procedure (which is standard on most shopping apps).
With 5 users participating, feedback from the first round of testing was relativity positive. All users were highly receptive to the first interaction of picking their design guru.
Areas of improvement were brought up in the brainstorm aheet. The users understood the overall concept, but it was noted that the refresh button would be easier to comprehend if the refresh button was changed. Since the guru i making suggetions based upon user's initial picks a revised version of House to Home now has a magic wand button and a waitlist section for items that are currently sold out to get users interested in revisiting again.